Training Course Executives

This course is designed for executives in companies and agencies who want to learn how to develop innovative, effective marketing strategies and creative communication campaigns.
Throughout this course, you will gain a deep understanding of the creative process and how it can be applied to marketing. We will cover topics such as brainstorming techniques, ideation methods, and ways to generate and refine marketing ideas. You will also learn about the different stages of the creative process, including research, concept development, and execution.
Our experienced instructors will lead you through interactive workshops and engaging lectures that will help you become more proficient at generating fresh, creative ideas and transforming them into successful marketing campaigns. You will also explore case studies of successful marketing campaigns and learn from real-world examples of creativity in action.
At the end of this course, you will gain crucial skills and knowledge to help you stay ahead of the competition and keep your company or agency relevant in today’s fast-paced marketing landscape. Join us and unlock your creativity today!

Audience

Executives

4 DAYS WORKSHOP

Day 1

• Everything starts with a good brief and debrief
• What are the creatives looking for
• How is the consumer journey and in which way are you relieving the pains
• How to make a good team debrief
• What is really the problem to solve

Day 2

• You are part of the strategic planning
• Understanding the process
• Ideas solving brief – Your idea is approved !
• Answering to strategy
• Problem solving Ideas
• How to create a concept
• How to lead a creative process

Day 3

• Cannes Ideas – Your can enroll your idea !
• How to elevate ideas
• Liquid ideas for an omnichannel consumer
• Since multi screens to trade / Since video to POP

Day 4

• How to get out of the box in everything you do
• How to present an Idea