REPUBLIKA

Communication agency with digital DNA

SEO

We aim to drive highly targeted and relevant traffic to our clients’ websites by substantially improving search engine visibility. We then look to increase the number of conversions on those websites, so that this increased traffic leads to more sales and more enquiries.

Our approach to search marketing is anything but one dimensional. But the premise is simple: We use a wide range of data and know-how to create the best possible user experience on your website. Then we create interesting, newsworthy, sharable content and embark on a targeted online PR campaign to generate great links and online exposure. All of this sits on a bedrock of industry-leading onsite optimisation and thorough numbers-driven research.

Steps for SEO Campaign

The first few months will focus on campaign research, strategy, planning and onsite optimisation.

We will consult with the client to get a thorough understanding of the business; its products or services, target demographic, any previous or current strategies, vision for the future, current branding etc. We will also undertake a full review of the issues surrounding the website and the business’s key marketing objectives for the year ahead.

SEO is a transparent science. This means that our team can look at any website and work out why it ranks higher – or lower – than another site targeting the same keywords in the search engines.

We use the knowledge gained through the first two stages to research how the target consumer is searching for the client’s products or services online.

We will perform a comprehensive website audit to identify issues and seek areas for enhancement.

We will use the data gained through the first four stages, as well as statistics including traffic volume, search intent and relevancy to draw up a list of keywords that we will use to monitor campaign progress as one of a number of campaign KPIs.

We will review the website’s information architecture, conversion rates and UX, and explore possible enhancements by utilising our in-house graphic design and website development capabilities.

Based on the outcome of the first six stages, we will be in a position to plan and implement onsite optimisation

We will undertake a review of the website’s internal and external linking structure, to ensure that link juice is distributed to the priority pages and to limit the amount of link juice siphoned off by low priority pages.

We love to be challenged.

Bring us your problems — and we’ll create data-driven solutions.

Let’s talk about growing your business.

One of our team members will be in touch shortly to talk more.

(only business inquiries)

Other services

  • Google Ads

    We run and manage Google pay per click advertising campaign for companies. When people use a search engine we place your adverts in front of them.

    Features

    • Finding the keywords customers search
    • Writing persuasive ad copy
    • Creating the landing pages people visit after clicking
    • Managing the price you pay for clicks
    Learn more

  • Website Creation

    A website is your online shop window. They tell the story of your brand, show who you are, what you do and how you do it – as well as showcasing your products.

    Expertise

    • ECOMMERCE
    • BRANDING
    • CMS
    Learn more

  • Digital Marketing Audit

    Discover how effective your digital marketing activities are performing and prioritise improvements to grow your business

    Why do I need a Digital Marketing audit?

    • Get a bird’s-eye view of your marketing efforts
    • Quickly pinpoint what’s working and what’s not
    • Feel confident in the direction of your overall strategy
    • Identify competitive strengths and weaknesses
    Learn more

  • Social Media Management

    Everybody recognises the power of social. We know how best to wield it to get top results.

    Features

    • Post Creation
    • Video Posts
    • Post Approval
    • Community Management
    Learn more

  • Social Media Campaigns

    Social media advertising is a smart way to grow your business and generate leads.

    Approuch

    • Data-led social strategy
    • Campaign alignment
    • Ad copy and creative
    Learn more

  • E-Reputation

    Online reputation issues can affect any business, organisation, or individual alike, resulting in devastating consequences if not dealt with in a proper and timely manner.

    Features

    • Web Reputation
    • Consolidate and control your online reputation
    • Managing downstream online reputation
    Learn more